The AP Stylebook governs journalists, marketing communications and PR professionals alike and has been known for decades for its rigid stances on the minutiae of grammar, punctuation and spelling. It’s often the final arbiter when it comes to a debate over what to call undocumented immigrants living in the U.S. (“illegal immigrants” was banned from its […]
Read MoreWith its DVD release in US stores and debut in Japanese theaters this weekend, the Oscar-winning movie “Frozen” is expected to surpass Disney Pixar’s “Toy Story 3” as the highest grossing animated film in the world. Generating $1 billion at the worldwide box office, the same day it won two Academy Awards for Best Animated […]
Read MoreSometimes we have to learn firsthand that our pitches aren’t working –or even worse, outright stink. I have been in the public relations industry for almost a decade now, so I have had my share of successes and failures. Here are some of the lessons I’ve learned that I want to share with you: You’re not […]
Read MoreWelcome Kailee Pence to the A.wordsmith team! Kailee joins as our spring intern and we’re so excited to have her. There’s much about her to like, starting with her love of country music, good Chinese food and visits to both the beach and mountain. Here are 5 more things you might not know about her […]
Read MoreDid you watch the Oscars? The highlights are making the internet rounds—from Matthew McConaughey thanking himself to Lupita’s tear-jerker of an acceptance speech to the pizza delivery guy and his pizza, but the biggest news may be Ellen DeGeneres’ record-breaking Oscar selfie. Currently at 2.5 million retweets and counting, the shot contains a staggering amount of […]
Read MoreGiven today is Valentine’s Day, I think it is only appropriate this post be love-filled. As I’ve mentioned in the past, I enjoy clever, witty and smart web tools. Today I bring you a Valentine’s Day Google doodle featuring candy hearts. Six candy hearts are arranged where the logo used to be. There’s “Crush,” “Mr. […]
Read MoreFinally, there’s been some positive non-sports news out of Sochi. After a week of less than ideal PR — disturbing images of pink eye (read our earlier blog) and stories of Sochi being a bit less-than-ready for visitors – I was ready for some light-hearted, non-sports coverage. Molson Canadian announced earlier this week via twitter […]
Read MoreAren’t the Olympics great? I mean, after all they are an institution – not just in our country but around the world. A coming together. A celebration of camaraderie, commitment and, of course, sports. I’m sure we can all remember some of our favorite Olympic moments. Whether it was Flo Jo and her amazing nails, […]
Read MoreWondering how to work with a writer to get copy that you love? Copy is such an important element of your brand and can help you communicate what’s truly special about your company. Whether you’re building your first website or updating the copy on an existing site, finding the perfect words can be a challenge. As […]
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