Disney's "Frozen" Breaking Records and Expectations

By Ann Smith | Mar 19, 2014

With its DVD release in US stores and debut in Japanese theaters this weekend, the Oscar-winning movie “Frozen” is expected to surpass Disney Pixar’s “Toy Story 3” as the highest grossing animated film in the world. Generating $1 billion at the worldwide box office, the same day it won two Academy Awards for Best Animated […]

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Wine-making "Miracle Machine" too good to be true, but supports a great cause

By Mary Gorretta | Mar 18, 2014

Can you turn water to wine? Did you see the video advertisement for this product a few weeks ago? The ‘Miracle Machine’ claimed it could “turn water into wine” – making wine in three days with just water and a few other ingredients. The product seemed legitimate, particularly because it was promoted in the video […]

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Don't Forget to Tweet Your Vegetables

By Ann Smith | Mar 13, 2014

Anyone with an account on FaceBook,  Instagram and the like has been assailed by food porn – what seems like never-ending images of  elegantly plated bacon-wrapped shrimp or a sky-high stack of pancakes drizzled with whipped cream and caramel. Like its more salacious cousin, you know it when you see it. Food porn is found […]

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I'm not bossy. I'm the boss.

By Kelda Rericha | Mar 10, 2014

Yet again, Beyonce is awesome. And so is Condoleezza Rice, Jennifer Garner and a handful of other female and male celebrities contributing to the Ban Bossy campaign, a partnership between the Lean In and Girl Scouts organizations, which launched today. As the mother of two boys (soon to be three) I’ve always felt very comfortable […]

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Anonymity and Temporality in Social Media Marketing

By Ann Smith | Feb 25, 2014

There has been a lot of chatter in the news recently about social network for sharing secrets, such as Whisper (Celebrity gossip! Lawsuit filed!) and Snapchat (Another big brand opens up an account!). These platforms, however, bear little resemblance to Facebook and Twitter, on which so many organizations have focused their social media marketing efforts […]

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Sochi Olympics End with Humor

By Mary Gorretta | Feb 25, 2014

As we detailed on the blog previously, the Sochi Olympic Games seemed to have been fraught with logistical problems from the start, including questionable accommodations and discolored tap water, earning the Twitter hashtags, #sochiproblems or #sochifails. These mishaps, along with other controversies, did not generate the most positive PR for this year’s Olympic organizers. However, […]

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Happy Birthday, George Washington

By Kris Travis | Feb 17, 2014

Happy Presidents’ Day! Or rather, Happy Washington’s Birthday (since that’s really what today’s date commemorates). Because it appears on many calendars as “Presidents’ Day,” I’ll go with it. Here’s a fun peek at how the nation is celebrating. Presidential branding Take a look at this fun personal project by Meg Jannott is a collection of […]

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Spreading the Love

By Ann Smith | Feb 14, 2014

Given today is Valentine’s Day, I think it is only appropriate this post be love-filled. As I’ve mentioned in the past, I enjoy clever, witty and smart web tools. Today I bring you a Valentine’s Day Google doodle featuring candy hearts. Six candy hearts are arranged where the logo used to be. There’s “Crush,” “Mr. […]

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The Lighter Side of the Olympics (At Last)

By Ann Smith | Feb 13, 2014

Finally, there’s been some positive non-sports news out of Sochi. After a week of less than ideal PR —  disturbing images of pink eye (read our earlier blog) and stories of Sochi being a bit less-than-ready for visitors – I was ready for some light-hearted, non-sports coverage. Molson Canadian announced earlier this week via twitter […]

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Sochi pink eye PR nightmare

By Kelda Rericha | Feb 12, 2014

Despite the numerous reports about the less-than-fabulous conditions in Sochi during these Olympic games —  dirty water, disgusting hotel rooms and bathroom stalls that are too close for comfort, not to mention the numerous human and animal rights violations – none hits home quite as viscerally has Bob Costas’ Sochi pink eye. Reportedly caused by […]

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An Olympic-Sized Celebration

By Ann Smith | Feb 11, 2014

Aren’t the Olympics great? I mean, after all they are an institution – not just in our country but around the world. A coming together. A celebration of camaraderie, commitment and, of course, sports. I’m sure we can all remember some of our favorite Olympic moments. Whether it was Flo Jo and her amazing nails, […]

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Seahawks Soar to Victory

By Kris Travis | Feb 3, 2014

The Seahawks swooped in for a historic win last night. I could talk about the game, or the ads, or the massive hangover all of Seattle likely has this morning, but there will be plenty of that in the coming days. So, how about a little art and design in honor of the victors… (First, […]

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