Thought leadership isn’t just about being smart — it’s about being seen as smart in the right places. Whether you’re trying to land an op-ed, podcast interview, or byline in a top-tier outlet, your pitch needs to do more than explain what you know. It needs to tell a story that connects your expertise to something timely, relevant and bold.

1. Anchor it in a Point of View – Not Just Experience

Editors don’t want a bio. They want a bold idea. What are you challenging? What trend are you reshaping? Thought leaders lead with perspective. Ask yourself: What am I saying that no one else is – or at least not in this way?

2. Make it Timely

Tie your idea to what’s happening now – in your industry, the culture or the news cycle. Timing is what makes an editor take a second look. Pitches that say “why this matters right now” win the inbox.

3. Get Specific with Value

Instead of pitching a piece on inclusive leadership, suggest a contributed article on how Gen Z employees are changing the way leaders think about DEI and provide three actionable strategies for HR teams.

4. Keep the Pitch Tight and Clear

Here’s an abstract formula that works:

  • Start with a compelling subject line
  • One sentence on who you are
  • Two sentences on your POV and relevance
  • A short bullet list or sentence on what you’d like to contribute (and why their audience would care)
  • Optional: a recent link or credential

Example subject line: “Contributed Article Idea: 3 Myths About Purpose-Driven Hiring (and What Comes Next)”

5. Follow Up Gracefully

If you don’t hear back, wait a week and follow up. Editors are flooded with pitches and the good ones appreciate a professional nudge.