With the record high summer temps in Portland this summer, I am more than ready for the cool weather of fall. Along with cozy sweaters and falling leaves, another fall staple is the Starbucks Pumpkin Spice Latte. However, last year, popular “Food Babe” blogger Vani Hari revealed that the fall favorite drink not only did […]
Read MoreI know the saying goes that is far easier to edit a piece of writing than to start one from a blank page, but I sometimes find the editing process just as hard. These four steps recently offered by Ragan’s PR Daily have really helped me lately to break down the process of editing as […]
Read MoreIn written communication, particularly emails, one of the hardest challenges can be conveying your tone of voice. How many times have you read an email wondering if the sender is angry, annoyed, snappish or maybe just being brief? I know in many cases, I overcompensate for this by using an exclamation point to show how […]
Read MoreDid see you see McDonalds’ new heartwarming commercial while watching the Golden Globes or NFL playoffs earlier this week? I admit that I liked it. The heartfelt ad showed a photo montage of messages posted on various McDonald’s signboards by some of the fast food restaurant’s franchises, including “Thank you Veterans”, “We Remember 9/11”, “Boston […]
Read MoreThanksgiving is just a little more than a week away and while some of us are stocking our fridges with all the makings for a big feast, shoppers and bargain-hunters are preparing for what for them is an even bigger holiday – Black Friday. In fact, some shoppers are already camped out in front of […]
Read MoreYou may remember hearing about a 7-year-old girl earlier this year who wrote a letter to toy manufacturer Lego complaining that there were not many options for girl Lego figurines. Lego had recently been criticized for gender-stereotyping when it released a “Lego Friends” line targeted to girls, featuring pink and purple pastel colored sets, such […]
Read MoreI was browsing the articles on Ragan’s PR Daily the other day, and came across this article, 8 words that may not mean what you think they mean. Now, I tend to feel confident about my writing ability after being in the PR profession for more than 10 years and think I have wide vocabulary. […]
Read MoreCan you turn water to wine? Did you see the video advertisement for this product a few weeks ago? The ‘Miracle Machine’ claimed it could “turn water into wine” – making wine in three days with just water and a few other ingredients. The product seemed legitimate, particularly because it was promoted in the video […]
Read MoreAs we detailed on the blog previously, the Sochi Olympic Games seemed to have been fraught with logistical problems from the start, including questionable accommodations and discolored tap water, earning the Twitter hashtags, #sochiproblems or #sochifails. These mishaps, along with other controversies, did not generate the most positive PR for this year’s Olympic organizers. However, […]
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