Aren’t the Olympics great? I mean, after all they are an institution – not just in our country but around the world. A coming together. A celebration of camaraderie, commitment and, of course, sports. I’m sure we can all remember some of our favorite Olympic moments. Whether it was Flo Jo and her amazing nails, […]
Read MoreWondering how to work with a writer to get copy that you love? Copy is such an important element of your brand and can help you communicate what’s truly special about your company. Whether you’re building your first website or updating the copy on an existing site, finding the perfect words can be a challenge. As […]
Read MoreYou may care little about football or you may have watched last night’s game with bated breath. Either way, there’s a pretty good chance that by now you’ve seen or heard reference to Richard Sherman’s post-game interview. See it here. It’s intense. The media reaction has been split between condemnation for his unsportsman-like conduct and dismissal […]
Read MoreInterviewer: How much rewriting do you do? Hemingway: It depends. I rewrote the ending of Farewell to Arms, the last page of it, 39 times before I was satisfied. Interviewer: Was there some technical problem there? What was it that had stumped you? Hemingway: Getting the words right. – Ernest Hemingway, The Paris Review Interview, […]
Read MoreLast night’s Golden Globes was not just about fashion, A-list celebrities (hello Matt Damon!) or box office hits. This year’s show was a communications lesson in acceptance speeches at the Golden Globes. It was also a reality check for the masses – to know that even those in the spotlight are not perfect public speakers. […]
Read MoreToday is National Word Nerd Day (although some feel strongly that it was yesterday…who are we to judge?). We are celebrating with our friends (and clients) at the American Copy Editors Society (ACES). Check out the great guest articles by ACES Board member Karen Martwick in PRNewser and ragan.com. Now go unleash your inner word […]
Read MoreMore than writer’s block, what plagues me the most in writing is when I can feel my language getting stale. When my sentences aren’t popping like they should, my syntax is weak, and something just feels off. In creative fields like public relations, when the original and effective arrangement of words is vital to conveying […]
Read MoreWestJet made Christmas dreams come true Oh Wow. Incredible idea. Brilliant PR move. WestJet shared a full serving of Christmas joy and happiness to customers, and the results will make any heart grow three sizes. Take the 5 minutes to watch this Christmas (and PR) miracle – it will inspire you to believe that miracles […]
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