Happy Earth Day! Whether it’s time spent outdoors, supporting an environmental cause or pursuing a more sustainable, greener lifestyle, our team shares the various ways we celebrate and honor Mother Earth this year. Ann: In April, and every other month of the year, I celebrate the great outdoors through an ongoing commitment to Opal […]
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You’ve got your media interview date set. Great! Now what? The following are a few pointers to keep in mind before and during the interview. Before the interview: Take the time to prepare – As the saying goes, “Success is where preparation and opportunity meet.” Before the interview takes place, do the necessary prep work. Familiarize […]
Read MoreBecoming an effective public speaker takes time and practice, yet is a great way to market yourself as an expert in your field while enhancing awareness of your business. No matter the size of your audience, below are a few simple pointers to keep in mind in public speaking. 1. Dress for Success Dress in […]
Read MorePress releases are an effective way to garner publicity for your business. Although distributing a news release doesn’t guarantee coverage for your brand, by planting the seed with journalists and bloggers, it might very well lead into a future feature opportunity. Additionally, placing your press release on your website is an effective way to communicate with […]
Read MoreGot emailer’s remorse? Google is now offering the “Undo Send” option to the web version of Gmail. The “Undo Send” option allows you to cancel an email once it’s been sent between 5 and 30 seconds after it’s been dispatched. Once you’ve hit “send”, a yellow bar confirms it’s been sent and provides the option […]
Read MoreThere are numerous challenges online marketers face in the social media and digital marketing space. Below are 3 common challenges along with tips for overcoming them. 1. Challenge: Effectively Targeting Your Prospective Consumer. Solution: Establish Your Buyer Personas. According to Hubspot, it is important to develop a detailed picture of your target audience. Identifying your buyer […]
Read MoreIt’s not always easy to come up with engaging, inspiring and fresh blog content to share with your audience. Yet maintaining a blog is fundamental to effective content marketing, helping businesses generate traffic to their website, enhance visibility and influence sales. Digital Marketer has come up with a solution to cure your writer’s block – in […]
Read MoreOn Friday, March 20th, we celebrate the first day of spring (yay!) and the third annual International Day of Happiness. Established by the United Nations General Assembly in 2012, International Day of Happiness recognizes, “the relevance of happiness and well-being as universal goals and aspirations in the lives of human beings around the world and […]
Read MoreEmail is widely used today as a form of business communication. While email is considered to be an efficient and reliable communication tool, one needs to exercise care when crafting emails in the workplace. When used appropriately, emails can help garner the results you want. To be safe, use a disposable email address from 10 […]
Read MoreIn a recent op-ed essay in The New York Times, Facebook’s chief operating officer, Sheryl Sandberg and Wharton Business School professor Adam Grant, address the issue of “office housework.” This piece is the third within a four-part series about women in the workplace. In it, Sandberg and Grant state that regardless of their role within […]
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