Today is National Word Nerd Day (although some feel strongly that it was yesterday…who are we to judge?). We are celebrating with our friends (and clients) at the American Copy Editors Society (ACES). Check out the great guest articles by ACES Board member Karen Martwick in PRNewser and ragan.com. Now go unleash your inner word […]
Read MoreWestJet made Christmas dreams come true Oh Wow. Incredible idea. Brilliant PR move. WestJet shared a full serving of Christmas joy and happiness to customers, and the results will make any heart grow three sizes. Take the 5 minutes to watch this Christmas (and PR) miracle – it will inspire you to believe that miracles […]
Read MoreAs PR professionals we’ve learned how to position, couch and direct certain messages so that they are received in the most desired manner. It’s how we interact with external influencers – media, clients and even colleagues. But what about when it’s family? I recently had an interaction with a distant family member that I haven’t […]
Read MoreA new logo for A.wordsmith When I first started A.wordsmith in early 2009, it was more of an experiment than anything else. I had just fallen victim to the economy and was part of a large round of layoffs. I was also very pregnant and not very marketable when it came to a new job. […]
Read MoreEver since she was a no-show on TODAY last Friday I’ve been eagerly awaiting Paula Deen’s interview with Matt Lauer that was rescheduled for this morning. First of all, what was she thinking not honoring her commitment to be on the program last week, immediately following revelations that she has used racial slurs? Instead of going […]
Read MoreWelcome to the A.wordsmith blog! After more than four years in business we are taking the leap and starting a blog. As with any blog, the goal is to keep in better touch with all of you in a way that informs, insights and hopefully inspires new thinking on a variety of topics. Since we […]
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