Top 4 Takeaways from Art + Science of Storytelling across Platforms

By Savanna Frimoth | Sep 19, 2016

I recently had the opportunity to attend a PRSA webinar presented by Geoff Livingston and Andrew Gilman called the Art and Science of Storytelling across Platforms. Given that a huge portion of a PR professional’s job is crafting stories for their clients, this topic was relevant and applicable. Here are my top takeaways from the […]

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What to Know About Instagram Stories

By Savanna Frimoth | Aug 11, 2016

  The Controversy Instagram’s unveiling of its “Story” feature caused some waves in the social media realm. Critics of the feature say Instagram is attempting to take over Snapchat’s specialty, a sentiment that was echoed by some Snapchat employees. Fans of the new tool believe that Instagram has improved upon Snapchat’s original story concept by […]

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3 Tips to Create an Effective Media List

By Savanna Frimoth | Jul 13, 2016

The creation of an effective media list is an essential component to any PR plan. A media list is a compilation of media outlets including specific reporter contact information. As someone who is just beginning my career in PR, I find myself looking to the below tips when creating media lists from scratch. They have […]

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