Building strong relationships with media is critical to the success of any PR campaign. In today’s competitive media landscape, it’smore important than ever to develop and maintain strong relationships with journalists, editors, and content producers. I started my career in news, working both for a newspaper as well as a local TV station, and it provided a […]
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Press releases are dead. Long live press releases! Historically, press releases have proven a valuable vehicle for delivering client news to media of all ilk. Even in 2022, with the myriad of ways in which we communicate with each other – social media, email, phone, digital platforms of all kinds – press releases still matter […]
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