May has always been a meaningful month in our family. Obviously, Mother’s Day is this month, but for us May is the sweetest because both of my daughters celebrate their birthdays. It’s a month that invites reflection, celebration and a bit of nostalgia as I think about all the moments we’ve shared, many right here in […]
Read More
There’s no shortage of great podcasts out there, but a few gems really rise to the top of my queue. Whether I’m getting ready in the morning, commuting to work or making dinner, these five shows have been keeping me company, sparking fresh ideas, and yes, occasionally making me laugh out loud. Here’s a mix […]
Read More
As March rolls into the distance, I’m thinking back about my favorite month of the year that has the distinct honor of including “spring break.” Question: Once our kids are grown and out of the house, do we still get to use this time as excuse to sneak away somewhere sunny? Yes, absolutely and we shall. My […]
Read More
Last week it was announced that President Trump’s administration plans to change the way the White House press corps is constructed, breaking what is a long-standing process and structure created to ensure freedom of press in this country. It gave me pause as I thought about all of the incredible moments in our country’s history when […]
Read More
Well, if we were hoping for a calm start to the new year, we better look ahead to 2026. January 2025 has been full of everything from natural disasters, national and global political shifts and star-studded drama. Behind each of these news-making issues lives a team of communication pros who are working overtime on messages, […]
Read More
I’m making my end-of-year list and checking it twice! What am I missing that’s on your December to-dos? 1. Writing client strategy addendums Each year we go through a planning process with our clients. This is our chance to understand their business goals and priorities for the year ahead and adapt our communication strategies accordingly. […]
Read More
Agency life gets weird in the summer. Things get kind of quiet, schedules become irregular, and the overall pace of work slows. I hope everyone’s summer is full of travel, friends and sunshine but when you must work, here are five things to consider doing as time allows. Market yourself. We all backburner our own marketing […]
Read More
Hey everybody! Does it feel like Christmas was just yesterday? Well guess what? It’s less than 10 months until the Smith house is covered in decorations again. Crazy, right? Time is a thief and just like that we’re already one month into 2024. New years welcome in fresh starts and renewed energy and as I […]
Read More
It’s that time of year when the days are long, but the time is oh, so short! We are all eager to maximize the weeks with no school regimes or weather snafus. But despite summer and all of its glory, the show must go on! Clients still have stories to tell and us PR pros […]
Read More
New year, new you. New year resolutions. Word of the year. Phrase of the year. The list of annual clichés and expectations goes on. As January quickly set in, I immediately found myself in a sea of scheduling: work conferences, family vacations, team offsites, kid activities. While excited for what lies ahead, I was quickly […]
Read More
The topic of relationships is prevalent in our house these days. Having teenagers brings the power of human connection front and center. Whether it’s highs and lows with friends, experiencing first loves or seeking to find common ground with parents, teens are on one hell of a relationship rollercoaster. And while it can be daunting […]
Read More
Let me start by saying that I love me some good LinkedIn time. While my husband is burning the midnight oil on TikTok I’m over there scrolling through people’s professional posts on LinkedIn. That being said, what in the world is happening on this platform right now? I always think of LinkedIn as the professional […]
Read More