Steve Jobs once said: “Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.” Throughout your PR and writing career, you have heard more than once to tighten up your pitches, your white papers or your press releases. While it takes practice, the result is worth […]
Read MoreDespite its reputation as a waning content marketing tool, the U.S. Small Business Administration (SBA) reports that direct mail is still very relevant. In fact, according to a recent study referenced by the SBA, nearly two-thirds of all consumers reported they had purchased something as a result of direct mail in the past year. Among […]
Read MoreAccording to insight from Forbes, 2016 technology trends will bring tried-and-true developments with a twist, while novel tech advances take center stage. Video advertising will increase their presence on platforms such as Facebook, YouTube and even search engines. In fact, Google is planning to bring them to search results. According to experts in 2016 technology trends, video ads […]
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