Ewethful Fiber Farm & Mill

Client Description

Ewethful Fiber Farm & Mill is a mini-fiber mill and retail shop in Halsey, Oregon. Owned by Kim Biegler, the Ewethful Fiber Farm & Mill produces and processes various animal fibers as well as creating yarn. Ewethful Fiber Farm & Mill’s retail shop is housed in a refurbished, historic building. The shop sells fiber products, handmade goods and local antiques. Ewethful Fiber Farm & Mill also offers classes in the fiber arts.

Project Description

Kim approached A.wordsmith for support publicizing Ewethful Fiber Farm & Mill’s opening in the spring of 2017. Kim and Ewethful Fiber Farm & Mil faced a challenge in their location. Though only a short drive off I-5, Halsey was not a natural destination or rest stop. Kim wanted Ewethful Fiber Farm & Mill, and the retail shop specifically, to be on the map for I-5 travelers and yarn and fiber enthusiasts.

Key Results

A.wordsmith elevated knowledge of Ewethful Fiber Farm & Mill to the communities surrounding Halsey with placements in local newspapers prior to the opening, resulting in strong attendance. Additionally, A.wordsmith secured placements in fiber publications, travel publications and local broadcast stations in order to demonstrate Kim’s knowledge and establish Ewethful Fiber Farm & Mill as a destination.

Grand opening coverage:

Post opening coverage: