Client Description

IDL is a global expert in experiential marketing. Established as a small sign maker shop, it found its footing making screen print red crosses on first aid kits and labeling military rations in Pennsylvania in 1943. The company has blossomed into a global entity that services world-class brands like Nike, Coca-Cola, Starbucks, BP and Sephora to create elevated, enriching experiences for consumers in 31 countries and four continents.

Project Desciption

A.wordsmith partnered with IDL as its strategic communications partner. The focus of the program was to broaden IDL’s thought leadership on a local and national scale and bolster its reputation in the design and creative community. As a result, A.wordsmith implemented a diverse and proactive media relations campaign that consisted of vertical and business media relations, speaking engagements and award opportunities.

Key Results

Over a two-year period, A.wordsmith successfully garnered valuable media coverage in the form of both feature and contributed content that supports IDL’s thought leadership.