Client Description
Cellar 503 was started by Carrie Wynkoop, a lover of Oregon wine who wanted to create a wine club to showcase the state’s diverse options. Cellar 503 focuses on unique, high quality and affordable wines from all five regions of Oregon. From monthly tasting events to in depth information about the wines and winemakers she supports, Wynkoop’s goal is to strengthen the connection between her customers and the wineries.
Project Description
Wynkoop reached out to A.wordsmith with the goal of increasing Cellar 503’s membership base and spreading its story. To do so, A.wordsmith developed a media strategy plan with the goal of extending and amplifying the story of Cellar 503 to its target audience by establishing Carrie Wynkoop as an Oregon wine expert. A.wordsmith has emphasized Wynkoop’s thought leadership through reoccurring contributed articles with Travel Oregon, Menuism and appearances as KGW’s local wine expert.
Key Results
A.wordsmith secured Carrie as a regular contributor for Travel Oregon and Menuism where she wrote guides to exploring Oregon wineries. Additionally, A.wordsmith secured a number of broadcast segments and other contributed pieces that established Carrie as a thought leader in the Oregon wine industry.
Travel Oregon:
- Wine Tasting, Artisan Meals and Shakespeare
- Organic Wineries Tour in Tualatin Valley
- Winter Wine Tasting
Menuism:
- Meet Menuism’s New Wine Expert, Carrie Wynkoop
- Oregon’s Best Urban Wineries
- Wine Tasting in the Columbia River Gorge
Run Oregon:
KGW Portland Today Show: