Overview
SureID is the national leader in high-assurance identity solutions. The Hillsboro based company combines the latest technologies with end-to-end identity management services to create safer and more secure environments for individuals, companies, nonprofits and commercial organizations. After primarily focusing on serving the Army, Navy and U.S. Coast Gard, SureID brought its military strength product to new high value segments. Today, SureID serves the chemical, energy, financial, critical manufacturing, healthcare and transportation industries.
Strategy
In May 2017, SureID selected A.wordsmith as its strategic communications partner to launch a quarterly thought leadership and media relations campaign designed to raise awareness of SureID as a thought leader targeting regional, industry, vertical and business press. As a result, A.wordsmith performed a thorough competitive analysis to identify mega trends and key decision makers and began implementing a contributed article strategy leveraging SureID’s expertise.
Results
In the span our engagement, A.wordsmith has successfully placed media coverage supporting SureID’s thought leadership and developed a white paper highlighting one their most prominent product lines.
Highlights:
- Contributed: Don’t forget about the I in IAM – Security Info Watch
- White Paper: What You Need to Know About Fingerprint Background Checks