Client Description

Pinpoint is a User Experience Design group that seeks to answer complex business questions using design methodologies. Pinpoint delivers deep insights through research, then applies those insights through prototyped solutions for their clients.

Product Description

Pinpoint approached A.wordsmith with the goal of raising its social media profile to reflect the team’s expertise. A.wordsmith conducted a social media audit and provided recommendations based upon the findings. A.wordsmith then managed Pinpoint’s LinkedIn and Twitter accounts, which  included researching, drafting and curating content for 9+ posts per week.

Key Results

The social media content curation increased engagement, following and post impressions on both accounts.

  • Twitter: In one month, Pinpoint’s Twitter impressions increased from 614 to 3,082. In three months, the tweet impressions were up to 6,736.
  • LinkedIn: Most companies report an average engagement rate of 0.054%. Pinpoint’s post engagement for one month was an average of 1.56%