PDXWIT

Client Description

PDX Women in Tech (PDXWIT) is a local nonprofit that embraces diversity and tackles the cultural norms that adversely affect women, non-binary and underrepresented communities in Portland’s technology industry.

Project Description

A.wordsmith began working with PDXWIT in 2018 to generate awareness of the organization and its State of the Community report. In January 2019, A.wordsmith began pursuing editorial opportunities that would further position the organization’s founder Megan Bigelow as a thought leader in front of a target audience of senior tech executives, women and underrepresented groups, and tech employees considering a move to Portland.

Key Results

A.wordsmith secured an ongoing bi-monthly column called “Inclusion, Inc.” on CIO.com for Bigelow. This top-tier publication receives more than 500,000 unique visitors a month and is an authoritative source in tech news and insights. A.wordsmith also secured an op-ed article for PDXWIT board member Maureen Jemison in the Oregonian, generating more than 6,000,000 unique monthly visitors. These placements brought PDXWIT to regional and national audiences and provided education on diversity and inclusion issues in tech. In addition, A.wordsmith has secured multiple placements for the annual State of the Community report over the past two years as well as ongoing attention for Bigelow and her unique opinions in the industry.

Coverage Highlights: