Services

Writing Services

Make the complex compelling.

We are a boutique writing team with an outsized reach. Our clients are based around the world, and that’s due to the reputation we’ve earned as a world-class shop. We’re skilled at getting the tone of voice just right, handling complex subject matter and turning around great work on tight deadlines. We are more than just copywriters who put pretty words on paper. We are journalists, PR professionals and brand experts who know how to work with subject matter experts, ask the right questions, research to find supporting points and write for the end audience (even when the content is complicated). Our writers bring a variety of skillsets and styles, allowing us to match your projects, tone of voice and subject matter with the right member of our team.

Our Writing Expertise Includes:

  • Bylined articles
  • White papers, ebooks and perspective pieces
  • Brand messaging frameworks and narratives
  • Web copy and blog posts
  • Book chapters
  • Business and sales collateral, including case studies, brochures and one-pagers
  • Newsletters and digital magazines
  • Annual reports and infographics
  • Employee and executive bios
  • Internal employee and stakeholder
    communications, including announcements and notices
  • Presentation decks and sales materials
  • Social media content
  • Speeches and video scripts
  • Award applications
  • Special event materials
  • Copyediting
  • Content campaigns

Public Relations

Tell the stories that matter.

Our PR practice is rooted in crafting compelling narratives, building authentic relationships, and blending strategy with creativity to drive brand awareness, engage audiences and deliver measurable results. Personalized and powerful, an A.wordsmith PR campaign harnesses your brand’s unique selling points to tell the right stories, to the right people, at the right time — all in service of your bottom line. Led and managed by a seasoned team of PR counselors, we have the relationships, expertise and savvy required to secure ongoing wins in an ever-changing and highly competitive media and influencer landscape.

Our PR Expertise Includes:

  • Media relations
    • Campaign planning
    • Storyline development
    • Thought leadership abstract development
    • Feature story pitching and opportunity management
    • Byline article pitching and opportunity management
    • Editorial relationship management (local, industry, vertical, national targets)
    • Media training
  • Influencer relations
  • Organic social media management
  • Speaker programs
  • Award programs

Branding

Put the heart on display.

A.wordsmith helps create brands that are equal parts honest and engaging.  Whether you are embarking on the development of a new corporate identity or looking to build or evolve an existing one, A.wordsmith can bring out the heart of your story through sophisticated messaging frameworks and brand narratives. Our in-house design team offers the innovation of a large creative agency with the agility of a small shop. We strive for refined simplicity, incorporating cutting-edge design technologies and pure talent to promote your company brand at every point of consumer contact.

Our Branding Expertise Includes:

  • Messaging frameworks
  • Brand narratives
  • Taglines, slogans and brand promises
  • Mission & Vision statements
  • Elevator pitches
  • Brand style guidelines
  • Logo and visual standard development
  • Product packaging and point-of-sale visuals
  • Business and sales collateral
  • Website and digital asset design
  • Social media assets

Communications Strategy

Start with the smarts.

In a world obsessed with instant satisfaction and soundbites, A.wordsmith is here to do the deep, thoughtful thinking. From day one, we believed in strategy as the starting point from which all successful communication efforts must grow. Today we deliver comprehensive communications plans for companies experiencing change, growth and reorganization. We conduct assessments, write proactive strategies and build actionable toolkits that are readily implemented by internal or external resources. We get that big thinking takes an amount of brain space that is hard to come by these days — our team has that level of support reserved just for you.

Our Strategy Expertise Includes:

  • 1:1 communications consulting
  • Communications training/coaching
  • Annual marketing communications plans
  • Internal communications plans
  • Crisis communications plans
  • M&A communications strategy
  • Social media strategy
  • Communication change readiness assessments and recommendations
  • Crisis communication playbooks
  • Competitor/marketplace audits
  • Social media audits
  • Internal communications guides
  • DEI communications guides
  • Fractional “Chief Marketing Officer” roles

“I've been very pleased with our work with A.wordsmith. Not only have they gotten us press in nationally distributed periodicals, but they have also helped us prioritize where we want to focus our thought leadership. It's not enough just to write – you need a partner like A.wordsmith to make sure people will read it!”

Joaquin Lippincott, CEO, Metal Toad

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