Influencer Marketing for Small Businesses: The Power of the Micro-influencer
In 2018, influencer marketing firmly moved out of the “novelty” category and into required strategy for most major brands.
Influencers across almost every industry have been powerhouses for businesses looking to reach millennials and Gen Z in the personalized, authentic way they desire. Celebrity endorsements have always been a tool for marketers with the right budget, but influencer marketing takes this concept to the next level.