How to Get Started with Mood Boards

Once relatively exclusive to the fashion design industry, nowadays mood boards are everywhere – design, architecture, politics, education, therapy…basically anywhere one’s brand or identity is a work in progress. I use them a lot in the design work I do, whether for a brand identity project, or to determine the mood of an internal campaign for an already well-established brand.

While they may seem a silly, touchy-feely exercise to some, this visual exploration of mood and emotion can be incredibly useful in ways a verbal exploration is not. Mood boards can evoke immediate visceral reactions, acting as a litmus test of how others perceive your brand.