Crisis Communications Playbook & Strategy

To be prepared for crisis situations, A.wordsmith recommends developing a playbook and customized communications strategy. The playbook summarizes recommended communications vehicles, spokesperson training best practices, response protocol and social media and media management. Additionally, it outlines low, medium and high- risk scenarios, how to know which level you’re actively in, and a checklist for tactical assessment and management. Beyond the playbook, a customized strategy includes key materials designed to respond to crisis situations (e.g., talking points, FAQs, audience communications, statements, press releases, social media posts, etc.) and spokesperson training.