Valentine's Day is around the corner.

 

By Hailey Rae Swalley & Hannah Sewell

 

For PR professionals and marketers, it's the perfect time to remember best-practices for "showing the love" to the press—just as you would show love and appreciation to friends, family, and loved ones through words of affirmation, acts of service, quality time, and gifts.

Here are a handful of ways you can build mutually beneficial relationships with members of the media.

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