Ask A.wordsmith
Your Questions, Answered
We believe great communication starts with clarity. Below we’ve answered some of the most common questions clients ask about working with A.wordsmith and the world of PR. If your question isn’t listed here, just drop us a note!
We collaborate with brands that are bold, values-driven, and ready to lead the conversation. Our clients span industries like healthcare, professional services, non-profit, hospitality and tech—from solo founders to in-house marketing teams at growing organizations.
Our core services include:
- Strategic Media Relations & PR Campaigns
- Thought Leadership Development
- Content Creation/Writing Services (blogs, case studies, white papers)
- Internal Communications & Employer Branding
- Messaging & Brand Voice Platforms
- Social Copy & Channel Strategy
- Communications Strategy and Consulting
We start by identifying your unique perspective and key messages. From there, we create a campaign strategy that might include contributed articles, award submissions, speaker placements, ghostwritten op-eds, podcast pitching and more — all designed to elevate your voice and align with business goals.
Absolutely. Ghostwriting is one of our specialties. We work closely with executives, academics, engineers, clinicians and other subject matter experts to distill complex topics into engaging, high-impact content. Whether it's a thought leadership article, keynote or white paper, we bring clarity and credibility to your voice.
Both. Some clients come to us for a one-time push around a product launch or rebrand, while others rely on us as an extension of their team month after month. We’ll help you figure out what structure fits best.
How do you measure PR success?
We believe in metrics that actually mean something. While reach and impressions matter, we also track:
- Target outlet placement
- Message resonance and repetition
- Social engagement
- Increased credibility and authority over time
Yes. While we focus on proactive storytelling, we offer media coaching to help spokespeople show up strong, and we’re experienced in helping brands navigate moments that require extra care, speed and strategy.
Yes! For many of our clients, we operate as a fractional CMO or an embedded communications partner. Whether you need someone to set strategy, manage agency partners, lead content development or oversee PR execution, we bring senior-level leadership without the full-time overhead. We're here to plug in where you need us most.
We’re proudly based in Portland but our clients span the U.S. and beyond. Whether you’re down the street or across the country, we’re ready to collaborate.