Client Description
Founded in 1987, Zena Forest Products is an Oregon-based multigenerational family business that restores and stewards resilient locally sourced hardwood products for large-scale residential and material-conscious commercial spaces. Through regenerative and restorative forestry, Zena Forest Products carefully manages an ecologically sustainable and economically viable operation – from the beginning stages of native seedling plantation to producing beautiful hardwood flooring.
Project Description
In preparation for Zena Forest Products’ new high-performance hardwood flooring launch at the Portland International Airport, the company engaged A.wordsmith to implement a strategic communications campaign. This included brand messaging development, website redesign and earned media engagement. The program was designed to elevate awareness of Zena’s locally grown and sustainably led operation; clearly articulate the company’s purpose, differentiation and impact; and promote sales of its new edge-grain flooring product to residential and commercial audiences.
Key Results
A.wordsmith designed and launched a beautiful new website for Zena Forest Products. The new site does a compelling job of showing and telling Zena’s incredible story through the use of imagery and language gleaned through the brand messaging work. Feature coverage showcasing Zena’s story and impact in the Portland International Airport project was secured in local and trade publications.
- Portland Tribune: Portland International Airport Terminal is Transforming Zena Forest Products Fortunes and Maybe Much More
- Wood Floor Business: Zena Forest Products Launches Edge Grain Flooring
- KOIN TV: Kohr Explores: Locally Sourced Floor Comes to PDX
- Oregon Business: On Solid Ground
